Strategic Campaign Design
You have the vision.
I design the roadmap that gets people to engage with it.
I partner with purpose and mission-driven organizations to design integrated marketing campaigns that build visibility and connect the right audiences to their events, programs, and initiatives.
About
Hello!
I'm an integrated marketing strategist, with fluency across multiple marketing disciplines and how they all work together— which is essential to designing campaigns. Here's what sets me apart:
- I make sure every program, initiative, or event connects with priority audiences.
- I've built engaged audiences and led campaigns that boost participation, spark conversation, and deliver results — no matter the initiative.
- I thrive on bringing teams together, collaborating across large organizations, and making sure everyone's moving toward the same goal.
Let me know how I can help you!
Olympia
The Challenge
Even Great Work Needs a Bridge to Its Audience.
Mission-driven organizations launch meaningful programs, events, public conversations, research initiatives, and more.
But…
Too often, outreach efforts feel rushed, disconnected, reactive, unclear and overly dependent on one staff member.
Many teams struggle with knowing how to organize campaign efforts and translate ideas into actionable plans.
The result? Strong programs and initiatives with fragmented visibility and missed opportunities for engagement.
What I Do
Strategic Campaign Design
Campaigns May Support:
My Approach
Plan First. Execution Second.
Most organizations don't need more disconnected tactics. They need clarity, structure, and realistic workflows. A well-designed campaign creates the foundation for audience connection and institutional impact. My role is to help your organization design that foundation.
Discovery
I identify your goals, budget, audiences, challenges, and opportunities.
Campaign Overview
I develop a strategic overview and campaign plan tailored to your initiative, timeline, goals, and organizational capacity.
Campaign Plan
After your review and signoff, you receive a clear campaign plan and timeline your internal team or implementation partners can execute.
Optional Support
When needed, I can provide campaign support or connect you to trusted collaborators.
Need campaign execution and leadership? I can take this on as part of our work together for an added fee. It's a great fit if you need someone to keep the strategy and day-to-day work on track, so everything gets completed on time.
Need campaign and creative assets?
I can connect you to trusted partners who can provide copywriting, storytelling, email marketing, social media, and other services to deliver campaign and creative assets.
Let's Build A Campaign With Intention
If you're looking to launch a public initiative, spread the word about an event, or boost the visibility of your organization's programs, I'm here to help craft a campaign that truly connects and gets results. Click the button below to complete a questionnaire about your project. I will review your submission to see if I am a good fit for your needs.
Start A Campaign